Project Title
Transitioning Toward Sustainability
Behavioral change(s) addressed
How individual stakeholders such as employees and consumers perceive, evaluate and react to corporate communications of sustainability (environmental, social, and governance) strategy.
Theoretical approach
Social Evaluations and Optimal Distinctiveness
Empirical research strategies
Quantitative, experimental research
Possibilities for inter- and transdisciplinary collaboration
I am open to cross-disciplinary collaboration, especially with data scientists (I’m working on big data and textual analysis) and psychologists.
Social transition(s) addressed
I am an Assistant Professor at Tilburg University, Organization Studies department. I hold an Honorary appointment at Cambridge Judge Business School, University of Cambridge, where I have obtained my PhD, and a Faculty Affiliate at the University of Southern California’s Marshall School of Business, Business of Energy Transition Initiative. I seek to understand how businesses can take the lead in solving the world’s most pressing problems such as climate change and inequality at scale and contribute toward building a sustainable future.